Saturday, December 28, 2019

The Death Penalty Is Justified - 1491 Words

Philosophy In today’s society, crimes have risen in many forms. People tend to commit crimes even though the government clearly states the consequences for such actions taking place. One prime example is murder. Though people commit murder and acknowledge that the penalty for such act is life in prison, which still doesn’t deter humans from undertaking the act. Death penalty could be a solution to stop humans from committing such gruesome acts. Therefore I strongly believe that the death penalty is acceptable in several cases. Thurgood Marshall states that the death penalty is unconstitutional for two reasons, one that it is excessive. He believes that if the American people were fully informed then they would consider it morally unacceptable. He believes that the death penalty is unnecessary to accomplish any purpose of deterrence or to gain just retribution. Marshall also states that, rather than the death penalty; life in prison would carry out its purpose. I strongly disagree with that statement because the life imprisonment law has been around for centuries and I still hear about murders on a daily base. There isn’t a day without some innocent person being killed by another ruthless person. The individual would know the outcome of such act, which is life in prison, but they still go on with the deed. Marshall also talks about how race would play in the matter on top of wealth and education. If one were black who has committed the crime would have higher chance ofShow MoreRelatedIs the Death Penalty Justified?1824 Words   |  8 PagesIs the Death Penalty Justified? Jessica Valentine PHI 103 Informal Logic Professor Stephen Carter March 20, 2012 Is the Death Penalty Justified? The death penalty will always be a topic some people refuse to talk about. When in fact, it is a very serious topic and people should know how and why the death penalty is not justified. I believe the death penalty is not justified in the least bit because there are people sitting up in prison just living life because the state does not want toRead MoreIs Death Penalty Justified?995 Words   |  4 Pages995 Is Death Penalty Justified? Death penalty is the capital punishment given to the person where a person is put to death who has done crime or involved in a crime. It is for those people who is doing the crime intentionally. It is given by the government to the traitors, murderer and so on. The sentence is vindicated by the type of offense committed. There are certain conditions where a death penalty can be correct and should be consider Justified by the government. The death penalty guaranteesRead MoreThe Death Penalty Is Justified1534 Words   |  7 Pagesit is ethical to kill a convicted criminal. People who oppose the death penalty often argue mistaken identity and wrongful conviction. They argue that long-term imprisonment is the better course of action, because it allows for the possibility that if a mistake was made in the conviction of a suspect, they would be able to correct it without ending the life of an innocent person. They also state that the threat of the death penalty is not a deterrent and people will commit crimes regardless, as oftenRead MoreThe Death Penalty Is Justified1346 Words   |  6 Pagespast and recent years, the death penalty has remained a huge debate between individuals that agree or disagree whether the death penalty is justifiable punishment or not. Is capital punishment truly a justified and powerful approach to the violations of specific prisoners? Many individuals believe that having the death penalty is cruel and inhumane. Others believe that people who commit such heinous crimes should be punished with the death penalty. Instilling the death penalty is the same as saying â€Å"eyeRead MoreThe Death Penalty Is Justified1828 Words   |  8 PagesThe Death Penalty Daniel Heydari Professor Sheldon Philosophy 262-0 12 October 2015 1.) The author of this letter, submitted to the New York Times, claims that the death penalty is wholly and morally justified, seeing as its existence results in the lessening of violent deaths and gun use due to the perpetrator’s fear of killing a person in haste and thus being given the death penalty. 2.) The author argues his claim of the death penalty being justified as a means of punishment for violent crimesRead MoreThe Death Penalty Is Justified923 Words   |  4 Pagespilots who also had to bomb innocents to win the war,† (Gorman). More recently, a common trend has been the disapproval of the death penalty, exhibited by the thirteen percent drop in the number of people on death row since Spring of 2005 (Death Penalty Info. Center). Life without parole has become the preferred sentence of unavoidable capital punishment. The death penalty has frequently been viewed as inhumane. However, isn’t lack of remorse for such vile acts inhumane? In cases of intentional murderRead MoreThe Death Penalty Is Justified1143 Words   |  5 PagesAllison Shu 2/25/16 Period 2 Objective paper on the death penalty Capital punishment is legally authorized killing as punishment for a crime. The death penalty questions the morality of killing a person as justification for their crime. It also brings to question whether the death penalty actually serves as a deterrent for crime, and that some of the people executed are found innocent afterwards. The debates over the constitutionality of the death penalty and whether capital punishment should be usedRead MoreThe Death Penalty Is Justified995 Words   |  4 PagesThe Death penalty has been a controversial topic for many years and recently the debate about it has been getting bigger and bigger to where at some point soon a decision will have to be made. Many people will disagree with the death penalty because it goes against their moral beliefs, this is thought process is seen more in the northern states. However, here in the south the death penalty is strongly believed in by most, but who is put to death and why? Did they deserve this sentence or were theyRead MoreThe Death Penalty Is Justified1603 Words   |  7 PagesTHE DEATH PENALTY Many nations have criminals to punish, but what’s changing is how they punish their criminals. Most countries, even some states, have come to the realization that the death penalty is an unfair, inhumane, unconstitutional, and irreversible punishment that’s much too severe and is an unfit punishment for a fair and just society. Internationally, the U.S. ranks fifth in terms of the number of prisoners put to death, putting America in such ill-esteemed company as the regimesRead MoreThe Death Penalty Is Justified858 Words   |  4 PagesSince the foundation of our nation the Death Penalty has been a way to punish prisoners that have committed heinous crimes, however since the turn of the 20th century the practice of Capital Punishment has been questioned on its usage in America and the world as a whole. The Death Penalty is used in America to punish criminals who have committed murders, or taken the life of an innocent person, and while the death penalty seems like it is doing justice to those who have killed others it is actually

Friday, December 20, 2019

Improving call center customer experience - 900 Words

Improving call center customer experience Delivering the ultimate call centre customer experience sets a company apart from companies that offer the same service. It makes customers loyal to the company solutions and hence more profits. The call centre is one major contact between the customers and the company. This is where the clients make inquiries, suggestions, orders and complaints. Thus, its importance cannot be overemphasized. Best practices in call centre environment. Call centre customer experience has strong bearing on the decision to buy a company’s product. It also determines repeated purchases on the same product. Call centre managers should be aware of the best practices and their effect on buyer behavior. Here are a few. †¢Ã¢â‚¬ ¦show more content†¦It is also important to let the customer know that his or her information is secure. †¢ Call back service: It is always important to follow up customers who abandoned their call or those that the agents promised to call back. It is important to call customers back within a short duration from when they called. This reduces customer apathy. Where the agent does not have the solution the client is looking for, it is good to tell the customer that that the problem will be elevated to the right parties. A solution should then be communicated to the customer in time. This is a major call centre customer experience success pointer. †¢ Accuracy of information: Agents should have accurate information at all times. Clients calling via phone need information then. It is annoying to have the agent fumbling around or giving vague information to the client. In addition, call centers should provide the agents with a three sixty degree view of the client to avoid sacrificing valuable interaction time when looking for customer information. †¢ Calling after business hours: Where the call centre does not run for twenty four hours, it is important to have an option that re- directs customers to self service or offer to call the customer back. †¢ Customer satisfaction survey: It is good to do a survey on the customer satisfaction with the service that they receive from the agents and automated services. This could be a fewShow MoreRelatedAvaya Unified Communications: a Call Center Communication Network1004 Words   |  5 PagesRunning head: AVAYA UNIFIED COMMUNICATIONS Avaya Unified Communications: A Call Center Communication Network Effective Communication in a call center is vital for success. Yet today there are too many communication devices which seem to be adversely challenging and confusing to today’s employees. The need for electronic business and communication technologies are growing as call centers grow to keep up with competition, develop e-business, and to go global. Office phones, cellRead MoreCUSTOMER SERVICE PLAN SAMPLE Essay1260 Words   |  6 Pagesï » ¿ [Insert Department Name] [Insert Department Logo] Customer Service Plan [Insert Date] This template includes directions and examples. Please remove all text in italics and replace with content for your Department’s customer service plan. Please note that the total length of your plan should be approximately ten pages. Executive Summary The Executive Summary should be 1-1.5 pages. In this section, provide an overview of the purpose of the document, thatRead MoreCustomer Service Environment Is Extremely Important919 Words   |  4 PagesListening in any customer service environment is extremely important. However, professional call center agents face extra challenges that brick-and-mortar customer service employees typically don t have to address. Why? Because without using intentional listening techniques while assisting customers over the phone, you risk frustrating your caller before the conversation even begins in earnest. To understand how important it is to train employees the differences between call center interactions andRead MoreDell: Supply Chain Management and Electronic Commerce Essay1415 Words   |  6 Pagescomputer peripherals and other digital products among the world. According to the Fortune 500 list, Dell is currently listed as number 51. Dell is well known for its customer-oriented services such as supply chain management and electronic commerce. More specifically, the supply chain management (SCM) used by Dell allows customers to build their own PC online and successfully satisfies each customer’s specification. The selling and buying of products in Dell is conducted over electronic systemsRead MoreSAMSUNG ELECTRONICS CASE STUDY1460 Words   |  6 Pagesrecalls and external complaints, have generated a flow of bad news coming to the desk of quality director Kevin Sarni. The issues most commonly found within the complaints related to display issues, customer service support , faulty electric components, audio, and safety. Of the main issues, display and customer service support appeared to be the most detrimental. Once the patterns and themes became visible, Samsung and its quality director Kevin Sarni were challenged with immediately identifying root causesRead MoreMy Organization s Customer Service Model1230 Words   |  5 PagesWhile nursing leadership have been long-time champions of enhancing patient experience, there is now wide-spread interest in the topic driven by the recent decision to link hospital reimbursement to patient satisfaction performance. Despite investment of resources in improving the patient experience, many hospitals still struggle to achieve and sustain strong performance (OneSource, n.d.-a) Press Ganey found that hospitals that were doing well five years ago are doing well now, while low performingRead MoreCall Centers1747 Words   |  7 PagesCall Centers Roshni N. Makwana Introduction A call centre is a centralised office used for the purpose of receiving and transmitting a large volume of requests by telephone. A call centre is operated by a company to administer incoming product support or information inquiries from consumers. Outgoing calls for telemarketing, clientele, product services, and debt collection are also made. In addition to a call centre, collective handling of letters, faxes, live chatRead MoreMy Organization s Customer Service Model1208 Words   |  5 PagesWhile nursing leadership has championed enhancing the patient experience for a long time, there is now wide-spread interest in the topic driven by the recent decision to link hospital reimbursement to patient satisfaction performance. Despite investing in resources to improve the patient experience, many hospitals still struggle to achieve and sustain strong performance (OneSource, n.d.-a) Press Ganey found that hospitals that were doing well five years ago are do ing well now, while lower performingRead MoreEssay on Hcs 325 Importance of Teams858 Words   |  4 Pagespriorities would be to improve the efficiency and satisfaction with both my staff and those we serve. Being in charge of a call center where the call volume has dramatically increased over the course of a year will require great management skills and good teamwork. Figuring out to properly use the money and develop the best strategy as to how to improve efficiency and customer satisfaction will be a priority. Many organizations incorporate the concept of teams. In the military, teamwork is the baseRead MoreTraining Program Development1050 Words   |  5 PagesDevelopment and Delivery The senior leadership of the customer service call center has realized that current practices are damaging the organization’s reputation and without making some serious improvements in training and development the organization will not have a future. Hiring a HR advisor to progress from their current state is the first step in the right direction. The HR advisor is responsible for providing the customer service call center with valuable practices to establish a well organized

Thursday, December 12, 2019

Management Accounting and Leadership Style †Free Samples for Students

Question: Discuss about the Management Accounting and Leadership Style. Answer: The leadership style of the manager of Suite III will be more effective since he is following the participative style of the leadership. Under this type of the leadership, the decisions are made up by the group and this is done by the way of occulting or voting. All of the members of the group are bound to vote and the decision is made and then that decision is supported. In this role, the manager is the leader of the team or the chair to the group. The main disadvantage of this style is that the decisions takes much longer and in case, the team is not skilled, then the empowerment through the making of the decisions would fall down [1] This leadership works the best when the people are very much capable and also motivates when it comes to making their decisions. This is mainly strong when there is as such no need for the central coordination to be made. A very good example of the same is through the work of the directed work teams in which are teams are empowered in order to make the decisions and are also empowered in order to get the job done through the work of the team [2] The stylists would both leave their jobs and start looking for the new ones or they would become disgruntled. Their role very much revolves in and around the leader. He is the one who makes all of the decisions for the group and also manages a very tight ship. This means that the team members are controlled and are also managed through the way of some close supervision [3] The leaders take on the full responsibility for the decisions of the team and they also review their work. The leaders are busy and this could lead to a high amount of stress and also create the health problems and issues. They would indicate their displeasure simply by making and following their rules and by not listening to the leader. An alternative to this issue is the fact that the stylists could work extra and go for lesser offs for breaks. The manager of the hair suite I has simply stated that the customer would be scheduled for 40 minutes and there would be breaks of lesser duration. This would lead to an increase in 1 customer each day. This just means that the manager has set a target for the hair stylists that they would cater to the needs of so and so customers. The manager has neither consulted the members of the team nor has he invited any suggestions. He just laid down the ground rule for the hair stylists and they would have to follow the same, no matter what. Stretch targets for the salon would not be successful since the hair stylists are highly skilled and it spreads dissatisfaction amongst the employees [4] References: (2017),Understanding effective leadership styles. [online] Available at: https://www.educational-business-articles.com/effective-leadership-styles/ [Accessed 14 May 2017]. (2017),What's Your Most Effective Leadership Style?. [online] Available at: https://www.americanexpress.com/us/small-business/openforum/articles/whats-your-most-effective-leadership-style/ [Accessed 14 May 2017]. (2017).Advantages Disadvantages of Setting a Performance Target. [online] Available at: https://smallbusiness.chron.com/advantages-disadvantages-setting-performance-target-35371.html [Accessed 14 May 2017]. (2017).Advantages Drawbacks of the Autocratic Leadership Style. [online] Available at: https://smallbusiness.chron.com/advantages-drawbacks-autocratic-leadership-style-16616.html [Accessed 14 May 2017].

Wednesday, December 4, 2019

Diy Market in China free essay sample

The younger generation are also leading the market for multifunctional, low cost furniture, such as DIY kitchens and bathrooms; this is due to the culture of the Chinese families with the kitchen and bathroom being the most personal area in their homes. (Allience, 2007) A major competitor and threat to the DIY businesses already established in China are the growing number of smaller contractors, as their knowledge of DIY is improving with the market trends. A high percentage of new homes being bought are being left unfinished and require a major investment in home improvement, this is where they just decide to hire a smaller contractor to do the time consuming work instead of doing it themselves thus the companies are losing out on the profit, but with China’s property prices rising it is entirely possible that the Chinese consumer will simply be pushed in the direction of DIY as a cheaper option. But what will happen when Chinas sees a fall in construction and property? Will the DIY companies suffer? This can be construed as a major economic threat to new European companies entering into China. Allience, 2007) Who are the major competitors? There is not one but many already established competitors within the Chinese DIY market. Bamp;Q is the major contender with it being the largest Western DIY retailer in the country. Bamp;Q opened its first store in China in 1999 and has continued to establish strong brand awareness. As The Guardian reported, the local culture did not fit with the DIY practices that Bamp;Q already had and therefore Bamp;Q had to adapt their once very successful European format to a Chinese one, hence making it a CIY (create it yourself) strategy. Tran, 2007) Another competitor for an EU DIY business to go up against is a well-established Chinese DIY company called Orient Homes. Orient Homes was founded in 1999 in Beijing. It receives its stock from local m anufacturers consequently lowering the cost of the goods for consumer, thus making it a very large threat not just economically but because it is so well established within its home market. It has come to my attention in according to the China National Interior Decoration Association there is an estimate of more than 40,000 registered companies engaged in home improvement in China alone. (Unknown, 2009) The market is so densely populated that an EU company trying to enter the market is going to have some major struggle. Joint Venture or Wholly Foreign Owned Enterprise (WFOE)? Many companies entering china have to ask themselves this very difficult question, it’s a difficult decision to make as there are many advantages and disadvantages to both. Entering into a WFOE I believe is a lot harder than a Joint Venture, because with no Chinese partner they are left to approach their chosen market alone. It’s also difficult for the company to â€Å"create a market for their chosen products, especially when there’re already local competitors. Sometimes even with a local sales and marketing team it can take years to have a name on the Chinese Market† (Bergonovo, 2011) . The culture of the market can be very diverse and for a WFOE it can be difficult to understand alone. There are advantages as well as disadvantages, â€Å"unlike in JVs where therere different views because the different partners and the negotiations and compromises are the only key to keep the business alive. Especially for small-medium business it is much better to have a WFOE, in order to avoid getting stuck in cultural differences with a local partner. So if youre a small business maybe with sole ownership in your mother company that has a clear strategy for the Chinese market and can afford long term investment WFOE is the right choice. † (Bergonovo, 2011) Joint Ventures an be very successful in some instances, because you will have the advantage of having a culturally and linguistically adapt partner, but â€Å"it’s crucial for foreign investors to understand the purposes of the joint venture and weather their Chinese Partner is capable of fulfilling them. The popular Chinese idiom â€Å"same bed, different dreams† has become the failed joint ventures mant ra† (Ireland, 2012) Trust is the major issue in this venture. My considerations for a DIY company would be a Joint Venture because the company will have a stronger understanding of the market and I believe this is crucial for a successful move to the Chinese market. Are there barriers for new entrants? â€Å"The key difference between domestic marketing and marketing on an international scale is the multi-dimensionality and complexity of the many foreign country markets a company may operate in. An international manager needs a knowledge and awareness of these complexities and their implications they have for† (Doole amp; Lowe, 2001, p. 9)the company and the market they are entering. I will use the SLEPT (Social, Legal, Economical, Political and Technological) method to determine the various trends and environment for a European DIY company attempting to enter the Chinese DIY market. Social, Cultural problems and differences can really take a toll on a new immature company entering a country where religion and material culture play a major role. The language would have the most significant role and impact to play on the way the products and services many be seen to the new consumers. Coca Cola had huge problems when they first entered the Chinese Market, their brand name translated to â€Å"kooke koula† which in turn translated to â€Å"A thirsty mouthful of candle wax†. Now with their new translation it means â€Å"joyful tastes and happiness†, mistakes must be made by one major company for another to learn from their mistakes. Over the next 20 years more people will migrate to Chinas cities for higher-paying jobs. These working consumers, once the countrys poorest, will steadily climb the income ladder, creating a new and massive middle class. † (Farrell, Ulrich A. , amp; Stephenson, 2006) This society has struggled to come to terms w ith the phrase â€Å"do it yourself† because they are not educated in the home renovation area. It also seems to be giving off the perception that you are peasant like if you do it yourself. It’s all about social status right now n China, if you are seen doing manual labour that you can subsequently hire someone to do then you are seen as a scrooge. â€Å"In recent years China has become the world’s number one country in terms of attracting foreign investments. As the second-fastest growing economy of the world it attracted USD 74. 6 billion of foreign direct investment in 2007. With a current position as the world’s fourth-largest economy (in nominal GDP), and an average annual growth of more than 8% for the last 30 years, only very few other countries in the world can match the business opportunities present in China today. (Unknown, General Considerations before Entering the Chinese Market) In order for an EU DIY company to succeed in the market they need to be aware of what direction the specific market they want to enter is developing economically in order to make a well-rounded assessment on whether it would be financially viable to enter and compete with firms already established in the market such as Bamp;Q and Home Depot. (Doole amp; Lowe, 2001) The company may also face some long term challenges with the rapid development it could put a strain on resources such as the infrastructure and the migration rates within the country. There are also some very appealing political reforms that have taken place in China that any international company would be pleased about. The reform and opening up policy has been a major boost to the Chinese economy and political system. These reforms policies were put in place between 1979 and 1984 and it was aimed at improving Chinese relations with neighbouring countries. Despite the success of this open door policy many companies have been faced with difficult obstacles in relation to ownership rights and intellectual property. It was released this year that the CCP would decrease taxes for foreign companies entering China by 50% as they believed it would attracted more foreign investment in China. (Davies, 2012) â€Å"â€Å"The bigger picture is that because of the economic situation globally over the past couple of years, China sees the need to create a friendlier environment for foreign investors,† said Khoon Ming Ho of KPMG China. † (Davies, 2012) This is a major opportunity for EU based companies to enter the market at reduced tax rates. â€Å"Legal systems vary both in content and interpretation. A company is not just bound by the laws of its home country but also by those of its host country† (Doole amp; Lowe, 2001) In the west business is based on careful negotiation in contracts and agreements, they may be enforced by a court of law, however in China business is based on personal relationships, they call Guanxi in China. Two companies have to have guanxi before they can cooperate together, the specifics of a contract me be discussed after they have agreed in principle and this could cause hassle for a European DIY company who base their laws on the west. Technology is currently playing a major role in Chinese society and â€Å"is a major driving force both in international marketing and the move towards the global marketplace† (Doole amp; Lowe, 2001) China has the largest mobile phone and internet users with 420 million people using such services daily (Ireland, 2012), leaving the market place wide open for a new EU company to market their products via smartphones and internet. However there are some censorship issues in China at the moment, it is implemented by the Communist Party of China and goes for the whole mainland. Censorship is put into place to uphold and preserve the law of the Communist Party of China; it helps to stop unapproved  reformist,  separatist, counter-revolutionary, or religious ideas. It also stops the citizens of China educating themselves on the past, present and future let-downs of the Party. Marketing Mix Product With many new foreign products entering the Chinese market the consumers are becoming overwhelmed by the abundance and are relying on the image that the company has made in its producing country. â€Å"Each region in China has differences in economic growth, living standards and education. For foreign products, there are sharp differences between rural and urban attitudes. Typical Chinese consumers do not want to be amongst the first to try a new product. They are reluctant to be pioneers, especially for an expensive, unrecognised (in terms of brand), foreign product. † (Doole amp; Lowe, 2001) My considerations for an EU DIY company would be not to take your company’s products for granted, just because they have been very successful in the West does not mean they will be equally successful in the East. They must think of China as they would think of Europe, with its many different regions and its many different cultures it must adapt to what are culturally acceptable. They are entirely interested in products that are going to suit their needs, as I spoke of before, when new apartments are bought they are just a shell and need a lot of investment and renovation, if a company could access the Chinese people’s needs in this regard they might have a large opportunity. Price â€Å"The  pricing  of  a  product  or  service  is  not  an  easy  decision  for  any  company. There  are  many issues  that  must  be  taken  into  consideration,  especially  when  a  multinational  company  is entering  a  new  international  market  such  as  China. † (Waller, 2012) The price must cover the manufacturing and distribution costs and in turn must not be too low as the company could sustain long term losses. There are many approaches that a company can take to decide on what marketing strategy to consider. For example; â€Å"Skimming: This is where the product is introduced in the market at a high price, and then lowered over time. (Waller, 2012) Apple Inc. is a company that is partial to this method as they believe that people are willing to pay extra to have the newest technology on the market. â€Å"Prestige: A company will use prestige, or premium pricing as a strategy where companies with luxury products or exclusive brand image/reputation will price the product at the high end of the price range. Customer s knowing that they are buying high quality will expect to pay the higher price. † (Waller, 2012) Companies that use this such method are Louis Vuitton and Rolex. My sector specific considerations for an EU DIY company’s pricing strategy is to introduce new products at a lower price to suit the Chinese market, leaving them with a competitive advantage over the companies that are already established. Place â€Å"Rapidly improving infrastructure, high-tech facilities and an increasingly well trained workforce mean there is greater choice than ever before for investors seeking to expand, set up new regional headquarters or relocate key functions to new locations within China. (KPMG, 2012) The future of the company’s success can rely on the choice of location that you choose. â€Å"There is a growing number of young professionals with significant disposable income on the major coastal cities who aspire to higher standards of living and increased wages and thus are more likely to spend credit for mid to high range consumer products† (Ireland, 2012) With profit and manufacturing opportunities in major coastal cities this could lead to the start of a very successful DIY company. Promotion Marketing plays a significant part in any company’s success of their brands especially in the Chinese market. They must establish their target market for example what Tier/Class, Age, and Income the company will market to and then once they have found their target market they must evaluate their market potential. A successful marketing campaign will recognise the various needs and wants of their target market; in China for example it varies from region to age to culture values. As I previously mentioned Chinas internet usage is the highest in the world, by advertising online you could reach and provide a huge segment of your target market with the brand information they need. Finally, based on my above predictions and opinions I have produced this SWOT analysis for a DIY company entering into the Chinese market. Strengths: * well established EU presence * Large Population and consumer base * wide variety of DIY products * High quality services * Cheaper than competitors Weakness * Must incorporate Chinese culture * Less advertising and brand awareness than competitors * Little brand loyalty in China * Lack of innovation in product development for China * Lack of market information Opportunities * Property growth * Unfurnished houses * Income levels rapidly increasing * Wide internet usage * New middle class impressionable/available * Cheaper manufacturing costs. Threats * Already some well established companies * Local cultures and values are unknown